You may have heard by now that the Jewish Food Experience® is expanding beyond the Washington, DC, area to three other Federations: Orange County, New Jersey; St. Louis, Missouri and Austin, Texas. To celebrate its launch, the Jewish Federation of St. Louis is hosting an event on December 3 called “The Three Cs of Hosting: Class, Cooking and Cocktails.”
The evening, which targets young professionals in their 20s and 30s, features an impressive lineup of partners including celebrity chefs, bartenders and foodies. Guests will enjoy appetizers and cocktails from popular St. Louis restaurants and caterers.
This week I spoke with Nate Rosenblum, the key organizer for the launch of JFE® in St. Louis. After flying to Washington to learn from the DC Jewish Food Experience®’s team he returned energized and ready to launch a similar effort in his home city of St. Louis.
The Jewish Federation of St. Louis has big plans for new JFE® offerings. According to Rosenblum, “The Jewish Food Experience® offers opportunities to engage lots of people in the community through the power of food. We think we will break new ground for our Federation’s outreach efforts.”
The Three Cs event will be held in a beautiful University City neighborhood venue called the Third Degree Glass Factory, which is a popular gathering place offering studio and gallery space for local glass blowers.
Rosenblum is particularly thrilled that this event includes a mix of longtime friends of the Federation as well as some brand new partners who have never engaged the Jewish community. It also features a new signature cocktail from the bartenders at Artisan Well in St. Louis.
“The food and drink will be great and the whole event will be lots of fun. It is all about teaching people how to host which is an important Jewish value in itself.” Rosenblum said.
When I asked him how they came up with such an impressive partner list, Rosenblum said it was a combination of “using existing social connections, following word of mouth leads and hitting the street to speak with new people and businesses.”
One of the event partners is Aaron Teitelbaum, owner of a bistro called Herbie’s Vintage ’72 and longtime leader in the St. Louis food scene. He is enthusiastic about working with JFE® and planning his recipes for the event. “I think that the demonstrations coupled with the environment will create a lively and exciting event,” he said.
The program includes teaching a new drink recipe, coaching on hosting Shabbat meals, dating tips and more. The focus will be on keeping it all accessible to everyone, providing some useful education that you can’t find elsewhere and having fun.
This is just the first of several events that will roll out JFE® St Louis. Next up will be an event for families with young children. They expect to do lots of social media around Chanukah events to help spread the word in December.
Even if you can’t make it to St. Louis for the event, you can still mix yourself their newest signature cocktail, the Simcha Sour.
Photo courtesy of Third Degree Glass Factory.