Sometimes I can just close my eyes and I’m back in Ethiopia. It has been nearly two years since I stepped foot in a land that is not only thousands of miles away, but in some respects, thousands of years away.
An Injera Experience
About the Author
Jeff Rum is president and chief creative officer at SPARK Experience Design, a full-service digital agency that focuses on user experience design. Jeff recently led the digital marketing and web design efforts for the Knightsbridge Restaurant Group that includes world-renowned restaurants such as Rasika, Bibiana, Oval Room, Ardeo+Bardeo, Bombay Club and 701. Jeff was profiled in SmartCEO Magazine and regularly serves as an online panelist for CMSWire. He has been featured in HP’s blog, Input Output and he is a contributor to the updated version of Letting Go of the Words by Janice (Ginny) Redish, a world-renowned author and content specialist.
