A food lover and self-proclaimed great talker, Amy Zitelman joined her two sisters and a brother-in-law to launch Soom Foods in 2012. Soom Foods sources sesame seeds in Ethiopia and manufactures delicious, nutritious sesame products in Israel for distribution in the US.
**Want to make your breakfast extra special? Enter to win a Soom Sampler (one jar of Soom Chocolate Sesame Spread and one jar of Soom Sesame Premium Tahini)! This specialty package will ship free to the winner’s home or office (US entries only, please). To enter, log in to the raffle widget at the bottom of this…
How do you grow a food business from the ground up? Soom Foods finds samples, tastings and networking with chefs and foodies go a long way in building a “consoomer” base.
When Amy’s dad, Rick, came up with Rick’s Recipe—tehina and honey—he didn’t realize he was reviving an ancient potion for youth, beauty and strength, a perfect combination for Rosh Hashanah.
Add this cake to your menu for any holiday or Shabbat for an Israeli touch. Deceptively simple to make, the cake’s rich flavor will please any vegan and yet it’s also the perfect complement to a meat meal.
My dad Rick’s Recipe for Tehina and Honey tastes great on apples, but the peaches were so good this summer that mom experimented putting the mixture on the peaches and serving it with vanilla ice cream (soy, if necessary). It’s an easy, delicious and nutritious summer dessert. For Rosh Hashanah and in the fall, try…
Markets full of fresh fruits and vegetables in Israel and locally are perfect for someone who loves the food as well as talking to people all day long.
DC-area Chef Lynn Foster was inspired by the creamy taste of Soom tehina to make a favorite summery dish for patrons of the Pike and Rose Central Farm Market. Drawing on the fact that tehina is traditionally used for hummus, Lynn lightened it up by replacing the chickpeas with edamame and fresh peas and adding…
Contrary to popular belief, tehina is king of Israeli cuisine, not hummus. And now that Amy has discovered how much she likes the sesame sauce, she’s even baking with it. Goodbye butter, hello tehina!
When our family first met our friend Rachella, she wowed us with her carrot cake. It was b’shert (fate) she made carrot cake for that first meeting since carrot cake is our mom’s favorite! And with Tu b’Shevat coming, what could be better than an easy-to-make cake that’s delicious and healthy with ingredients like carrots, walnuts, sesame seeds and tehina.
Don’t limit tehina to falafel and hummus; It plays nice with every food group. Mix it into oatmeal cookies, drizzle it on yogurt or stir it into red curry chicken.
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