**Want to make your breakfast extra special? Enter to win a Soom Sampler (one jar of Soom Chocolate Sesame Spread and one jar of Soom Sesame Premium Tahini)! This specialty package will…
Tahini Oat Pancakes with Roasted Plum Compote
About the Author
A food lover and self-proclaimed great talker, Amy Zitelman joined her two sisters and a brother-in-law to launch Soom Foods in 2012. Soom Foods sources sesame seeds in Ethiopia and manufactures delicious, nutritious sesame products in Israel for distribution in the US.
“Open Sesame” to Foodpreneurship
How do you grow a food business from the ground up? Soom Foods finds samples, tastings and networking with chefs and foodies go a long way in building a “consoomer” base.
Serving Our New Year’s Wishes
When Amy’s dad, Rick, came up with Rick’s Recipe—tehina and honey—he didn’t realize he was reviving an ancient potion for youth, beauty and strength, a perfect combination for Rosh Hashanah.
Tahini Apple Cake
Add this cake to your menu for any holiday or Shabbat for an Israeli touch. Deceptively simple to make, the cake’s rich flavor will please any vegan and yet it’s…
Rick’s Recipe on Fruit
My dad Rick’s Recipe for Tehina and Honey tastes great on apples, but the peaches were so good this summer that mom experimented putting the mixture on the peaches and…
Buying and Selling in the Shuk
Markets full of fresh fruits and vegetables in Israel and locally are perfect for someone who loves the food as well as talking to people all day long.
Edamame Hummus
DC-area Chef Lynn Foster was inspired by the creamy taste of Soom tehina to make a favorite summery dish for patrons of the Pike and Rose Central Farm Market. Drawing…
Heating Things Up with Creamy Tehina
Contrary to popular belief, tehina is king of Israeli cuisine, not hummus. And now that Amy has discovered how much she likes the sesame sauce, she’s even baking with it. Goodbye butter, hello tehina!
Rachella’s Tahini Carrot Cake
When our family first met our friend Rachella, she wowed us with her carrot cake. It was b’shert (fate) she made carrot cake for that first meeting since carrot cake is our mom’s favorite! And with Tu b’Shevat coming, what could be better than an easy-to-make cake that’s delicious and healthy with ingredients like carrots, walnuts, sesame seeds and tehina.
For Soom, It’s Tehina, Not Tahini
Don’t limit tehina to falafel and hummus; It plays nice with every food group. Mix it into oatmeal cookies, drizzle it on yogurt or stir it into red curry chicken.
